Branding, Marketing & Sales Plans
Food Retailer
How we helped a Melbourne food retailer expand from boutique markets into national retail with stronger branding, marketing and sales plans.
Company Type
Small-sized Melbourne-based Food Retailer.
Challenges
A local juice brand wanted to scale its business and expand from local boutique markets into major national retailers.
Objectives
- Conduct a thorough Market Analysis.
- Identify and report on major retailer opportunities.
- Develop branding for a wider customer appeal.
- Develop Marketing Plans & Sales Strategies for success in new retail placements.
- Secure placement in retail locations around Australia.
Our Solutions
- Conducted a thorough Market Analysis.
- Identified strengths, weaknesses, opportunities, and threats.
- Improved branding and developed a more attractive product package to achieve a wider customer appeal.
- Defined an actionable marketing plan and sales strategy.
- Secured new retail placements.
Results
We successfully secured placement in over 50 independent retail locations nationwide, including IGA, and increased sales by 230%.
50+
Retail locations
+230%
Sales